SEO Signal Intelligence

Welcome to SEO
signal intelligence.

We have the data — all of it.

2,100 domains tracked. 660 million records. 8 billion data points processed monthly.
Nothing like this exists.

19

19 people are ranking above you right now.

With this keyword: "personal injury attorney near me"

We know who they are. We know why they're there. And we know exactly what it takes to move.

The Blind Spots

The four SEO mistakes that can
silently downgrade your business.

It's the Prius effect for SEO. Once you know what you're looking at, you keep seeing it over and over.

01

Invisible Technical Debt

Your site loads in 6 seconds. Your competitor loads in 1.8. Google noticed before you did. Core Web Vitals aren't suggestions — they're ranking signals with teeth.

02

Keyword Starvation

You're targeting 12 keywords. The firm ranking #1 in your market has 340. You're not losing a battle — you don't even know the war exists.

03

Content That Exists But Doesn't Compete

You have 30 pages. The top-ranking firm has 280 pages of indexed, topically-clustered content. Volume without strategy is noise. Strategy without volume is invisible.

04

Backlink Poverty

Your competitor has 4,200 referring domains. You have 47. Every backlink is a vote. You're in an election with 47 votes against 4,200.

2,100

Local Domains Tracked

660M

Records Downloaded / Month

8B

Data Points Processed / Month

37+

SEO Signals Per Domain

Methodology

Evidence based SEO.
It's about time.

We don't guess which keywords matter. We measure every keyword, for every domain, in every market we track. Then we cross-reference who ranks, who doesn't, and why.

We check server response times. We measure content depth. We audit backlink profiles. We track Core Web Vitals. We pull PageSpeed data. We crawl sitemaps. We analyze schema markup.

Then we do it again next month. And the month after that. Because rankings aren't a snapshot — they're a time series.

What we extract per domain

Keyword universe & ranking positions

Backlink profile & referring domains

Content inventory & topical depth

Core Web Vitals & server performance

Technical SEO audit (schema, sitemap, robots)

Competitor overlap & keyword gaps

AI model visibility (ChatGPT, Claude, Perplexity)

Local pack presence & GBP signals

AI Visibility

Do you know how AI is
ranking your website?

What does AI think of your web presence? Here is all of your raw ranking data — and your competitors' data as well.

ChatGPT

What does ChatGPT think of Nur Law?

Now you know the answer. →

Claude

What does Claude say about Viewridgelegal.com?

Now you know the answer. →

Local

Is Viewridge Legal ranking in Bothell?

Now you know the answer. →

"Doing competitive SEO in YMYL local service niches requires sustained capital investment ($3k–15k/month), deep technical expertise, ongoing content production, aggressive link acquisition, reputation management, and 12–24 month patience — resources most small businesses can't or won't commit."

How to add $1,000,000 to your
'case_fees_total' column.

It is possible.

Douglas Mallett — Founder of LegalRankings.com
The Operator

I'm the owner. I am the coder. I'm the fulfiller.

Data is the map to wealth.

I guarantee this.

Douglas Mallett

Founder of LegalRankings.com

Data always tells the truth.

I'm looking for extraordinary clients.

If you're a firm that invests in evidence over promises, in data over opinions, in results over presentations — let's talk.

No pitch deck. No sales call. Just your data.